Bounce Dryer Roll - Package Redesign & Campaign

The Bounce Dryer Sheets redesign project explored how a legacy household brand can evolve visually to connect with a new generation of consumers. My goal was to modernize the packaging without losing the familiarity and trust that have built the brand’s reputation.

 

The new design introduces a cleaner visual hierarchy, refined typography, and a contemporary color palette. These updates create a fresh, minimal look while keeping the brand instantly recognizable on the shelf.

 

Beyond the packaging, I produced an accompanying advertisement to bring the redesign to life. The ad positions Bounce within a lifestyle context, highlighting the product as both functional and visually appealing. The campaign frames Bounce as a brand that understands tradition while embracing innovation, appealing to both loyal customers and new audiences.